When entering new fragrance brands into the market, solid perfume provides an opportunity to be unique. Solid perfumes are compact, portable and have a growing appeal to consumers across many different types. Packaging design is also critical in achieving success in this category, however. In the case of emerging brands, careful packaging is a shield to the product, as well as a way of conveying identity, quality, and value. The combination of the proper design strategy and the services of seasoned partners, such as UKPACK, helps the new perfume brands to produce solid perfume packaging that is high-value, unique, and ready to be distributed to the market. Let’s learn more about solid perfume packaging and how thoughtfully designed containers can enhance your brand’s identity and customer experience.
Start with a Clear Brand Identity
The process of effective solid perfume packaging starts with the understanding of the brand identity. The new perfume brands have to say what they desire to be: minimalistic, luxurious, playful, or artisanal. This identity must inform each design choice, whether of form and substance or of finish and location of branding. It is important to have a clear visual language that creates some form of uniformity, and consumers are able to immediately identify the brand. UKPACK designs in partnership with emerging brands to help translate the abstract concept of the brand into the physical packaging, which reflects the brand’s long term positioning.
Choose Materials That Reflect Quality
The selection of material is paramount in the perception of solid perfume. Although plastic could be economical, metal packaging with zinc alloy being the most prominent would create a more reputable and long-lasting effect. Metal weight, texture and durability convey quality and seriousness at a glance, which has been vital in new brands that need credibility. Zinc alloy also enables refined detailing and more complicated shapes, making a brand visually different. With the use of quality materials, new brands of fragrances have an assurance of confidence and dedication to quality, even at the initial stage of product launch.
Prioritize Functional and User-Friendly Design
The perfect, good-looking, solid perfume pot should also be useful. The ease of use, portability and durability should be included in new brands. It should also contain an easy-to-open and close lid, which will save the fragrance against contamination and easily fit into a pocket or handbag. Magnetic lids, swivel, or even built-in mirrors can be used to add functionality to last longer and be pleasing to the eye. UKPACK is a company that focuses on functional engineering with its designs, so that each solid perfume container can be used on a daily basis.
Keep the Design Timeless, Not Trend-Driven
Although trends do make a person more creative, too trendy packaging will be obsolete pretty fast. In the case of new fragrance brands, classic design is more economical in the long run and promotes brand stability. Minimal, equal forms and minimalistic finishes wear better and leave the perfume as the protagonist. A traditional solid perfume bottle will be able to sustain the later product expansions or refills without needing to be redesigned. The design department of UKPACK assists the brands in finding the balance between fashionability and the permanence of the design.
Plan for Scalability and Production Efficiency
Emerging brands of fragrance have to think about the initial design as well as future development. Scalability should be considered in packaging so that it can be easily manufactured as the demand goes up. The growth of the molds, source of the materials, and assembly procedures should be geared towards the maintenance of consistency in quality at greater quantities. Collaboration with such an advanced manufacturer as UKPACK enables the new brands to save on the expensive rebranding and production issues in the future. Minimum order quantities are also flexible, thus allowing startups to venture relatively easily into the market without taking too much of a risk.
Conclusion
Solid perfume packaging can be an effective identity and trust-building tool in the case of new fragrance brands. Careful design decisions that touch on material, functionality, aesthetics, and branding can bring a product to a new level in the very beginning and make a good impression at first. With a core philosophy of classic design, user experience, and production readiness, new brands can install themselves in a mature market with a great deal of confidence. UKPACK will allow new fragrance brands to take their packaging concepts and turn them into polished, market-ready solid perfume containers, which allows the new fragrance brand to be successful in the long-term, with end-to-end support, in-house design knowledge and custom manufacturing capabilities.
